Vans — Retail Environments
Big graphics for real walls, coast to coast
This was a production engagement for Vans, under VF Corporation — window clings, murals, and billboards installed across multiple sites. The creative direction and design decisions came from VF Corporation's team; the work here was execution.
That's a different discipline than concepting: no room for interpretation, no creative liberties, just precision — making sure what left the file matched what was approved, at whatever scale the wall, window, or billboard demanded.
Every piece had to go from approved creative to a production-accurate file — correct scale, bleed, substrate specs, and site-specific dimensions — ready for large-format print and installation without error.
Production, at scale
Print-ready files delivered across multiple large-format installation types.
retail accounts
locations nationwide
formats produced
Why production accuracy matters
Large-format installation leaves no room for error after the fact — a file that's off-scale or missing bleed doesn't get caught until it's already printed and mounted. Production work at this level is about protecting someone else's creative vision through to install, not adding to it.
Production-Ready Precision
Every file was built to exact scale, bleed, and substrate specification — no interpretation, no creative liberties, just accurate execution of approved creative.
Multi-Format Delivery
Window clings, murals, and billboards each carry different production constraints — this work adapted the same approved creative across all three without compromising accuracy at any scale.
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